top of page

INTERVIEW: Zdeněk Řiháček, Managing Director at Procter & Gamble

Writer's picture: Christine NicodováChristine Nicodová
Podcast humancraft
Zdeněk Řiháček v Sales Café s Janou

🎙 Artificial intelligence is not the future - it is the present that changes the rules of the game!


In the next episode of the Sales Café podcast, Jana Křížková welcomed Zdeněk Řiháček, Managing Director of Procter & Gamble, who is one of the company's key innovation leaders. Together, they discussed the revolutionary impact of artificial intelligence on business and corporate strategy.

What interesting things did we learn?

Zdeněk offered us a perspective on several key topics.

  • How is Procter & Gamble approaching AI?

    • Is P&G proactive in implementing AI, or is it cautiously waiting? Zdeněk described the company's strategy and the ways in which AI is gradually integrated into their business processes.

  • AI support from top management:

    • Innovation is hard to achieve without leadership support. What is P&G's top management's stance on artificial intelligence and how does it support its use across the organization?

  • Specific tools and their use:

    • Zdeněk revealed which AI tools are actually used in the company and in which areas they bring the greatest value.

  • Practical examples of successful AI deployment:

    • In what situations has AI already proven itself at P&G? Zdeněk shared specific cases where AI helped the company optimize processes and increase efficiency.

  • AI vs. marketers: competition or cooperation?

    • Does the advent of AI pose a threat to marketers, or an opportunity? In this interview, we learned where AI can replace human work and where marketers are still irreplaceable.

Why listen to this episode?

If you are interested in how artificial intelligence is changing the world of business, you definitely shouldn't miss this episode of Sales Café! You will find out how AI is influencing company strategies, what tools really work and what attitude P&G's top management takes towards the technology. You will learn specific examples of successful deployment of AI, its impact on business processes and whether it is more of a competitor or an invaluable partner for salespeople.

You can find the Spotify version here :









Listen to the Apple Podcast version here :



Comments


bottom of page