Luděk Špejzl in Sales Café s Janou How to break into the world with a brand? Luděk Špejzl, head of EMCO export department How can a Czech brand break into foreign markets? Jana talked about export strategies and challenges in the next episode of the Sales Café podcast with Luďek Špejzl, head of Emco's export department. What was interesting? How is the Czech brand doing abroad? Emco is a family-owned company with a thirty-year history that has become a leader in the muesli and oatmeal market. Luděk Špejzl describes in the podcast how the company gradually expanded abroad and where it has its biggest fans. Adapting products to international markets Every market is different and requires an individual approach. In the podcast you will learn whether and how Emco adapts its products to the specifics of individual countries and the tastes of foreign consumers. The biggest challenges of exporting food products Food exports bring a number of specific obstacles - from legislative requirements to logistical challenges. Luděk shares his experience with the barriers Czech brands have to overcome to succeed internationally. How are Czech brands perceived abroad? What is the reputation of Czech food brands abroad? In the podcast, Luděk describes where Emco has its strongest position, where it is building its name, and what helps Czech brands gain the trust of foreign customers. Current global trends in food consumption Eating habits are constantly changing and influencing the strategy of export companies. What trends in the field of healthy nutrition and the food industry are currently moving the world? How is Emco responding to them? You can find the answers in the podcast. Why is this topic relevant? Czech companies are increasingly looking for opportunities in foreign markets, but succeeding in global competition is not easy. Exporting food products has its own specifics and requires a strategic approach, local knowledge and flexibility. In the podcast, Luděk Špejzl shares valuable experiences and practical insights that can inspire not only food entrepreneurs, but also anyone interested in expanding into international markets. If you are interested in how to build a strong export brand, don't miss the episode! You can find the Spotify version here : Listen to the Apple Podcast version here :

Edita Szabóová v Sales Café s Janou Independent consultants as a pillar of success – General Manager at Mary Kay, Edita Szabóová Jana welcomed Edita Szabóová, General Manager of Mary Kay Czech Republic and Slovakia, to the next episode of the Sales Café with Jana podcast. Edita shared with us her inspiring career path, the specifics of the Mary Kay business model, and the challenges of expanding into new markets. What was interesting? How did Edita get to the position of General Manager? Edita has been in the management field for many years and her journey to the position of General Manager is full of valuable experience. In the podcast, she talks openly about the skills and approach that helped her in her career growth and how she worked her way up to managing three countries. Mary Kay's unique independent consultant model is built on a strong network of independent beauty consultants who are free to run their own business on their own terms, but with the full support of the company. Edita describes how Mary Kay provides consultants with training, mentoring and the tools to succeed. This model allows women to grow their own businesses while being part of a stable and supportive community. How does consultant support work? Behind Mary Kay's success is a well-thought-out support system that allows consultants to grow and achieve their goals. In the podcast, you will learn what the mentoring, training and motivational programs that the company offers look like to help its consultants not only in sales, but also in personal development. Challenges of expanding into Hungary Every market has its own specifics, and expanding into Hungary brought new challenges for Mary Kay. In the podcast, Edita shared the key moments and strategies that helped successfully establish the brand in the new market. How does the Hungarian market differ from the Czech and Slovak ones? What obstacles did you have to overcome? Why is this topic relevant? As the independent business model grows in popularity, and more women seek flexible income opportunities and personal growth, Mary Kay provides an inspiring example of how to successfully build a community of female entrepreneurs with solid corporate support. In the podcast, Edita shares not only her perspective on running a business, but also valuable advice for women who want to succeed in business. If you are interested in how network marketing works in the cosmetics industry and how this form of business can be an opportunity for many women, definitely don't miss the episode! You can find the Spotify version here : Listen to the Apple Podcast version here :

Standa Tichý v HRko podcastu 🎙 Education as the key to growth: How to ensure it has a real impact? In the new episode of the HRko podcast, Jirka Kratochvíl and Petr Juříček spoke with our partner and corporate training expert Standa Tichý. Together, they focused on a question that many companies ask themselves: How to set up training so that it is truly effective and contributes to business growth? What interesting things did we learn? Investing in training? Not enough. The key is the connection with business goals. Many companies invest significant resources in employee training, but often do not see the corresponding results. Why? There is a lack of connection with the real needs of the company and clear expectations from the training itself. The key role of HR and managers Training cannot be left to HR alone. To be successful, managers must actively involve their teams – define goals, support the application of acquired knowledge into practice and ensure that training is not just a one-off event with no subsequent use. Measuring effectiveness: How to know if training is working? Stanislav Tichý shared specific examples of companies that know how to measure training and evaluate its benefits . Coca-Cola HBC, Komerční banka, and Whirlpool show that when training is properly set up and connected to business goals, it brings real results. Who is responsible for training? Is it HR, managers, or the employees themselves? The truth is that responsibility must be shared. Employees must be motivated to learn new things and apply them to their daily work. Why is this topic relevant? Companies invest significant resources in training, but often do not see the corresponding results. Linking training to business goals and actively involving managers is key to ensuring that training has a real impact. The growing pressure for efficiency and measurable results is forcing companies to rethink their approach to employee development. You can find the Spotify version here : Listen to the YouTube version here :

Většina našich lidí byla s námi i na začátku před 20 lety. Pouto, které mezi námi vzniklo, formuje dnešní humancraft. Máme komplexnější služby, větší tým lektorů a o všechny se chceme dobře starat. Ale stále jsme to my... Our team Most of us were at the beginning 20 years ago. The bond that formed between us shapes today's humancraft. Although we have more complex services, a larger team of lecturers and more clients, we are still... David Fojtík Partner, šéfík,
key account manager (CZ, EN) Stanislav Tichý Partner, šéfík,
key account manager (CZ, EN) Martin Hoidar Partner, šéfík,
key account manager (CZ, EN) Beata Brosková Partner, šéfík,
key account manager (CZ, EN) Role v našem humancraft týmu Breakfast Balcony Wifi TV Parking Beach front

​At the beginning there is only a white canvas, at the end a big visual map with thoughts, moods and emotions worth remembering. Visualization methods have been close to us since time immemorial, and through them we can do our work more simply, more efficiently, more creatively, faster and longer to remember - when we need to explain, teach, show context or present something. Visual thinking is of great help in internal meetings, presentations and during training. Visualization At the beginning there is only a white canvas, at the end a big visual map with thoughts, moods and emotions worth remembering. Visualization methods have been close to us since time immemorial, and through them we can do our work more simply, more efficiently, more creatively, faster and longer to remember - when we need to explain, teach, show context or present something. Visual thinking is of great help in internal meetings, presentations and during training. Visualisation is a bit of an art and each artist has their own unique, unmistakable style of work . Where to use the visualization? Visualization makes it easier to see the context and get to a workable solution faster. You can pull the most important facts out of complex ideas, organize them into units and arrive at a vision, strategy or values. You develop a plan and find the best path. 01 Visualization and sketching 02 Visual record 03 Visual facilitation 04 Visualization of values, visions and procedures 05 Mind maps Our visualisation team Bea Brosková Partner Bea first joined humancraft in the role of relationship manager, but soon moved into the role of coach, facilitator and "visual recorder" thanks to her passion for personal development and visualization. He puts his heart and a lot of energy into his work, which is often contagious to everyone around him. At humancraft, he also participates in our internal development. Bea is also one of the founding members of the European professional organization associating the so-called "visual practitioners". Klára Keharová Trenér, kouč, konzultant Klára is a psychologist by education and a creative soul. She is interested in relationships and communication and is looking for ways to improve them. As a therapist she works with individuals and couples, as a facilitator she helps groups and teams to understand each other better and reach a common goal. However, she has discovered her greatest passion in the field of visualizing ideas and visual communication. You can appreciate her work if you want to visually capture the flow of an event (graphic recording), use visuals during a collaborative search for a solution (visual facilitation), or communicate and present with simple images. Her "specialty" is digital drawing. She basically never lets her iPad out of her hand and can do all sorts of tricks on it, from live recording a virtual conference to creating a cartoon video. 02 Visual record They are actually visual notes "in bulk" - meeting participants (conferences, workshops, company meetings) can monitor in real time what the key ideas are and how everything said is related to each other. This helps them to remember the most important things better and faster, it draws them into the topics discussed and often even stimulates a deeper understanding. You can then easily follow up on it at the next meeting or use it for further internal/external communication. We can do it both on giant paper and in digital form. Can we also visualize your next meeting, workshop or conference? 03 Visual facilitation Work on a vision, strategy or values, dissect important dilemmas, kick off a new project or solve an unproductive situation in teams. A facilitator can help you with all this (and more) - however, once you include visual techniques, methods and tools in the process, you make the whole process more efficient and faster, you involve the participants more and you often work in a much more productive atmosphere. We will be happy to help you with that! 04 Visualization of values, visions from procedures As they say, a picture is worth a thousand words, and this also applies to company values, visions and procedures. Together with you, we will help you better and more easily communicate what is important in your company, but often difficult to describe. In other words, we will visually materialize it for you. 05 Mind maps You will get an overview and remember everything important. You can easily create a plan and find the best route. They are intuitive and natural to our brain because they combine words, images and colors into a clear structure. Mind maps are a valuable tool in business because all the steps are visible thanks to the visuality and the fact that the team is working on them together. In this way, you will not get lost in context, you will develop team creativity and basic managerial activities (planning, organizing, leading, controlling...). What other areas do we help with? Innovative training We will mix you a training cocktail that you will not easily forget: excellent trainers, motivated participants, inspiring content, modern tools, quality training and feedback and, of course, follow-up. Top diagnostics We strengthen development programs with proven and recognized diagnostic tools. We will help you choose the right one that will give your team the biggest boost. Company transformation We help tune the corporate orchestra. Together we will select priorities and prepare a development program with a high impact that will root the changes in practice. Visualization is not the only topic in which we help companies with. Major clients in the field of visualisation Unlock your business potential Email us or explore our trainings. Contact Innovative training 01 Visualization and sketching Visual thinking or the ability to take notes using key words and simple visuals (= sketching) does not require a talent for drawing - just understand a few basic principles, try, doodle and practice and you will soon find that you concentrate better, see connections faster, are more efficient and advice they are much more lively. We will be happy to teach you this at our online or offline training - either directly at your company or at our open course.

Začínali jsme jako garážovka ve vile v Chabrech. Většina lidí, co je s námi dnes, náš „Domček“, jak jsme mu říkali, zažila. Bydleli jsme spolu, vařili jsme si sami obědy, pořádali jsme párty pro 150 lidí a užívali si dvě věci - svobodu, že můžeme dělat to, co nás baví, a punk, který to všechno v začátcích provázel. The humancraft story We started as a garage in a villa in Chabry. Most of the people who are with us today have experienced our "House", as we called it. We lived together, cooked our own lunches, threw parties for 150 people and enjoyed two things - the freedom to do what we liked and the punk that accompanied it all in the beginning. The bond that formed between us then shaped humancraft as it is today. It's not that punk anymore and our clients don't sleep in the bathtub in the bathroom anymore either. We all grew up, wised up and families came into our lives and with them responsibility and joy outside the company. We have much more comprehensive services, a large team of lecturers and we want to take good care of everyone. But what we have left and no one will take away from us is the fact that humancraft is a second family for all of us, and it determines its daily life and the relationships between the people who make it up today. Our great team So time passed... Our growth and our stories over the years. This is where it all started… "Domček" U Vétrolam - this is where it all started. Clients came to our meeting room in the living room, and when there was no room, then to the pool. Simply start-up style, as it should be! 2003 We are founding DEVELOR! It was time for a change and the founding of Develor. Standa Tichý, a hookah lover at the time, joined the team. The first Christmas party in Hungary took place. Martin Hoidar also joins, and shortly after him Kája Tichá (then still single). 2004 We are still at the beginning We are still small and we have no idea that it is all just beginning. We enjoy our youth, shared experiences and laugh a lot - but we also have a lot of work to do. 2005 Everest, new faces David Fojtík conquers Mt. Everest without oxygen, with Develor on top! Jana Horáková arrives, who now leads our assessment centers for new trainers with Bea. Hojdy is celebrating 24 years, and it's still alive at the house! 2006 2007 plays cards for lovers Petr Moravec (Pedro) came to us by accident - he went for an interview at another company, but accidentally knocked on our door. He stayed with us for another 16 years! The Fojtíks have a wedding and Kája and Standa start dating. The first "Cooking with Develor" for our clients is underway. 2007 We camped in Meteora We are moving to Meteor, where we share offices with Adwise. And what must not be missing? Football of course! Our joint parties are enriched by standa's guitar performances - that's the atmosphere we just love! 2008 A crisis and another wedding are coming The crisis knocked on our door too, and business is not going as well as before, but we are holding on. Kája and Standa say "yes" to each other and we don't give up at development events - for example, we play princesses and dragons. Even in difficult times we can find fun! 2009 Certification Mr. Kirkpatrick and the first tender game We received a prestigious certification from Mr. Kirkpatrick, and his method has become an integral part of our training to this day. And the first "tender game" has arrived - it's getting really serious! 2010 The start of training is known We have 689 training days behind us! As part of TTT, we tried team coaching and Insights personality typologies, testing everything we teach on ourselves. Another unforgettable DIRECT meeting took place in Hungary! 2011 We continue to grow At TTT we learned first aid and also the concept of "Leadership 4 Safety". And with the growth of the company comes new faces, which must be properly integrated. We always enjoy this very much. 2012 "We're traveling to the North Pole" We are developing a new game where Amundsen and I go to the North Pole! Today you know it as "Leadership with Shackleton". David Fojtík proves to be a real "expert" on non-verbal communication. The third "Cooking with Develor" took place already. Bea joins the team and immediately gets down to cleaning. And let's not forget the "Training on Trial" simulation - who will be guilty this time? 2013 Hot coals and the birth of LEAP The first walk on hot coals on a company trip - an unforgettable experience! The LEAP Leadership program was born, which is still in demand among clients today. This time at TTT, we not only exchanged experiences, but also danced during the icebreaker. This year's DIRECT was held in Poland and we had a blast performing together - Develor has talent! 2014 Client on stage and new office At TTT, we learned directly from the client about their current challenges and needs. The legendary Develor Ladies Night took place and we are moving the office to Karlínská náměstí, where we are still today. Týna, the future wife of Martin Hoidar and a volleyball expert, played summer beach volleyball with us (but that's a secret for now!). 2015 Party and wedding Offsite we simulated the popular show Partička and the third Training on Trial took place. Martin Hoidar is getting married to volleyball player Týna! Jana Křížková joins the team (we recommend the Sales Cafe podcast with Jana) and Zorka, our relationship manager. This time, Santa Claus went to the Adwise office, where Tom Hrouda returned to his role as Santa Claus. 2016 TTT in Hungary and personal stories On trips to Hungary, we shared powerful, personal stories and got to know each other a little better. The Kouladačka at the Hoidars was a big event, and Hojdy announced his new project – he's going to be a dad! A Direct meeting also took place in Bořetice, which only underlined the atmosphere of the action year. 2018 We are always on the move Me as the devil disguised as Batman? Yes, that is an unforgettable Santa with us! The legendary Develor Night, Direct meeting in Donovaly, CSR TTT in Bořetice and "Cafe with Develor" were also held - simply a year full of great events and experiences. 2017 Hojdy's year At the beginning of the year, we went on a secret company trip to Cyprus. The task was to pack for both winter and summer - no one knew where we were going. Our shareholder structure is strengthened by a new member - Martin Hoidar! 2019 New beginnings and challenges The year DEVELOR stepped down, humancraft was born. Covid did not stop us, on the contrary – online training and events for clients ran at full speed. We even managed to get Lumina certified. Kája is celebrating 40, which we duly celebrated at the Craft offsite near Sázava. TeamRocks is also starting! 2020 Lipno, coals and virtual meeting The virtual form of meeting continues - even in our development center and the traditional Inspirofest. The partners went on a shareholder trip – this time to Lipno and took their loved ones and children with them. And because there's never enough adventure, we finished it off by crossing hot coals at Indian Inspiration Days! 2021 Hello Europe In a year full of celebrations, we blew out 40 candles for Martin Hoidar, 50 candles for David Fojtík, and in the meantime we managed two offsite trips, Craft days and a family weekend. We launched our expansion into Europe with new foreign trainers, and we still had time left for Inspirofest in Slovakia, the humanbrand conference with BrandBakers and the first meeting with international trainers in Prague. And to make it complete, a new online meeting machine is already working in the chancellery! 2022 A year full of events The year 2023 was packed with events that revitalized both our internal and external activities. We organized the humanbrand conference, the Cooking with Humancraft events in Prague and Bratislava, and participated in HRComm Chopok and HRko in Ostrava. Six development teambuildings were also held during the year. As far as experiences are concerned, we climbed Sněžka, enjoyed an unforgettable trip to Lago Maggiore, and this time we spent the traditional family weekend on the water. On the professional front, Bea Brosková shined, who won the Lecturer of the Year award, and we also developed a new gamified leadership product, Mammoth Hunters. The year 2023 also brought changes in the management of the company - from now on we only have four partners. 2023 People are the most important factor for business success. human Quality work with people is a real craft done honestly and with passion. craft Why with us? We are a stable and reliable team with a strong corporate culture. We work hard on each other and invest more than 20 days a year in our joint development. We bring functional and practical solutions based on 20 years of experience. We innovate and constantly come up with something new. We evaluate the real impact of joint development projects. We do projects all over Europe. We have a lot of satisfied participants and customers. We work with clients for a long time, and mutual trust often turns into friendship.