Coach, Coach, Consultant
Ondřej Štos
Something work-related
I have years of experience in sales, HR, and people management. Thanks to that, I understand not only models and methods, but also how things actually happen in practice — under pressure, in uncertainty, and in an environment of change. What I pass on is something I have lived through myself. This allows me to bring participants not only theoretical concepts, but also specific tools and approaches that work in everyday reality. I am interested in what people are truly experiencing, and I try to create an environment where they can grow without the pressure to be perfect. For more than 15 years, I have been involved in training, coaching, and consulting in the areas of leadership, people management, teamwork, and personal development. I believe that real progress starts within — with the ability to reflect on oneself, be ready for change, and learn not only from success, but also from challenging situations. I keep my feet on the ground, but I am constantly learning. I try to be a guide, not an expert who has all the answers. And when people leave a training session with greater calm, confidence, and the desire to change something, it makes sense to me.
Something personal
I play for progress, not for show. Even in a world of change, I believe that good questions, healthy common sense, and strong relationships still take us further than glossy presentations. I am aligned with our values — human, craft, and future. I believe in humanity, honest craftsmanship, and passion for work that shapes a future we can look forward to without fear.
1) How would you describe your job in one sentence?
I help people find the confidence and skills within themselves that allow them to lead others with respect and responsibility — in a way that does not come from ego, but from relationships and awareness of consequences.
2) What has influenced you in life, and how does it show up in your work?
Definitely situations where things did not go according to plan — for example, when I faced rejection in sales, or when, as a manager, I had to deal with the consequences of a poor decision. It taught me that strength does not lie in being infallible, but in how we work with mistakes. That is why, in my work, I try to give people space to be “unfinished” — and still grow.
3) Why do you work for humancraft?
Because here, it is not about simply “delivering training”. It is about real impact. I like that we look for meaning even in the details, and that clients are not just “participants”, but partners on a shared journey. And I like that within the company, we believe in the same things we teach externally.
4) What has been your biggest challenge at humancraft so far?
Coming up with topics and an approach that truly resonate. Sometimes, being experienced is not enough — you have to be able to communicate things in a way that makes people want to engage with them. So the biggest challenge has not been one specific project, but the ongoing ability to stay relevant, clear, and human in a changing world.
5) How does your work influence your personal development and career?
Enormously. Every client, every training session, and every coaching conversation is also a mirror for me. I learn to listen and to rethink things I used to take for granted. And most importantly, my work constantly pushes me to stay consistent — I do not want to say something I do not believe in myself, or something I do not practise myself.
6) What are the biggest challenges in corporate education today, and how is humancraft addressing them?
Clearly, it is overload — of information, formats, and expectations. Companies want results quickly, often after six hours of training, but real development needs time, space, and a willingness to change established patterns. The challenge is to maintain a balance between what is “efficient” and what is truly transformational. Another challenge is the participants’ internal motivation — it is not enough for someone to order them to attend a workshop; they have to believe it will help them.