Presenter Jana talks in this episode with Jiri Borovecwho heads the Commerce Department Vilgain — brands that are known today by almost everyone who is interested in a healthier lifestyle and movement.
In the interview, they open up practical topics from the world of business, retail and brand and go into depth what makes some brands “lovebrand” - a brand that people like to return to.
What will happen in the work?
- What is the main “ingredient” of Vilgain's success in the strongly competitive healthy food segment
- How Vilgain builds a sales team and why a quick role change can be more of an advantage than a problem
- Why cooperation with retail players Ahold, Rossmann or Harvested only makes sense if it fits both sides
- How to prevent your own cannibalization among B2B, B2C and own retail
- What is the difference between corporate culture in Actin and maybe in Alzewhere Jiří previously worked
Watch this episode. 👇🏼
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