Podcast
September 25, 2026

LEGO as a tool for corporate innovation?

Discover how LEGO® SERIOUS PLAY® can improve teamwork, strategic thinking, and sales skills in your company.

LEGO as a tool for corporate innovation?

In this episode of the Sales Café podcast, Jana and I welcomed our colleague from humancraft, Tomáš Hrouda. Tomáš is an experienced soft skills trainer and a certified facilitator of the LEGO® SERIOUS PLAY® method. Tomáš and Jana discussed how to use this method to solve the challenges companies face today.

In the podcast, they focused on:

Key principles of the LEGO® SERIOUS PLAY® method – How this method works even for skeptics and why it is so effective for working with mindset and creative problem-solving.

Practical applications of the method:
✔ How to define vision and strategy
✔ How to manage change and implement change management
✔ How to improve team collaboration and leadership
✔ How to build company and team culture
✔ And of course… how to increase sales!

And how exactly can LEGO® help salespeople? It helps define value, uncover sales barriers, work better with objections, and even map out the customer journey.

Practical information:
How long does a LEGO® workshop take?
What does the collaboration process look like, from the initial contact to implementation?
And the most interesting part – can the impact of this method be measured? (Spoiler: Yes, it can!)

If your company has:

- Teams that are going in circles

- A strategy that stays only on slides
- Or people who are afraid to communicate openly

…this episode might be very practical for you.

When was the last time you experienced a workshop that was truly different, yet had a real impact? 👇

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