Podcast
December 9, 2025

Merchants' cometence valued at Alza.cz through the eyes of HR

Sales competencies in Alza.cz: What really matters?

Sales competencies in Alza.cz: What really matters?

New episode Sales Café opens the world of recruitment and development of traders in Alza.cz.
The guest is Martina Brixí, HR Division Director Alza.czwhich together with Jana Krizkova reveals what business competencies are key in Alga — from the selection process to the motivation of the team for long-term performance.

In the interview he will hear:

  • what specific competencies Alza is looking for in traders and why
  • what their recruitment process looks like and what makes the most decisions
  • how they continue to work with marketers to maintain motivation and results
  • why it is important for Alza to provide feedback even to unsuccessful candidates.

Do you want to know what distinguishes a successful trader in Alza.cz?
Watch this episode. 👇🏼


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