We sell experience, not just beer: the business approach of Tomáš Mráz, Sales Director of Plzeňský Prazdroj
The new episode of Sales Café features an interview with Tomáš Mráz, Sales Director of Plzeňský Prazdroj. Together with Jana Křížková, they open the topic of current trends in the beer category, changing consumer behavior and how the traditional brand is able to adapt to the rapidly evolving market.
In the interview he will hear:
- what trends are affecting the beer category today, from the waning impact of covid to geopolitical and economic influences,
- how Prazdroj retrospectively evaluates the decision to leave the subcategory of beers packaged in plastic and whether they would vote the same today,
- how the company works with digitalization, automation and modern tools
- how digitalization takes place also on the part of their customers — restaurants and pubs.
Watch this episode. 👇🏼
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