Martina Pospíšilová

My goal is to create a space where people can become aware of their potential and turn it into real change.

My experience from the non-profit sector, a family business, and the corporate world allows me to quickly tune in to different target groups and effectively adapt my language and working style to their needs. A particularly exceptional experience for me was a year spent working in Latin America. It taught me flexibility, resilience, and the ability to maintain perspective and lightness — even under pressure or in unusual and unpredictable conditions. And that definitely comes in handy in training. ;-) I believe that development can be both effective and human at the same time — and this is exactly the combination I bring into my workshops.

For me, humancraft is an endless source of inspiration, ideas, and excellent know-how — both what has been gathered here over the past 20 years and what keeps coming in with new colleagues. I like the liveliness, flexibility, openness, and above all the humanity that is present in the company.

Probably the beginning, when I was a new trainer and needed to maintain humancraft’s high level of professionalism while quickly absorbing the “craft” of training. That was when I realized that personal experience alone is not enough. Being able to pass on a topic in a way that people enjoy, understand clearly, find well structured and practical, and that has real impact — that is a true craft. I remember preparing for one training session for a whole week and having the same feeling in my stomach beforehand as before my school-leaving exam. And then came huge relief when it went well. Personally, I really appreciate that humancraft maintains high standards and is not afraid to part ways with people who do not meet them. At the same time, it gives enormous support and help to everyone who wants to grow toward those standards.

Because I go truly deep into topics during training, I constantly discover new connections and perspectives. Working as a trainer has helped me better understand people and how to respond to various challenging situations — whether professional or personal. People sometimes ask me whether I still enjoy delivering a topic for the tenth time, but it is never the same. Every training session is different because it is shaped by the participants: their questions, doubts, sharing, and discussions. Often, a beautiful thought or practical tip emerges that I immediately take with me and use with other groups. And I admit that, more than once, what I teach has helped me in my personal life as well.

Among other things, I see one of the key challenges in corporate learning as the question of whether training will bring the desired impact — so that new knowledge does not quickly disappear in the everyday rush of work. That is why I appreciate that at humancraft we look for different ways to increase the effectiveness of training. It starts with preparation and dramaturgy, but for us the key phase is what happens after the training. Here we use microlearning activities, as well as the option to practise situations with our AI tool, Crafťák, where participants can train conversations and model situations at any time, even outside the training itself.